Oregon Wine Month 2014
Oregon Wine Month was established by decree of Gov. John
Kitzhaber in 2012 to celebrate and highlight our growing
community, and to encourage Oregonians to choose Oregon wine
first. The OWB began promoting Oregon Wine Month to consumers
with the support of Oregon's wineries, retailers, restaurateurs and
The goals of Oregon Wine Month are to:
- Raise awareness and encourage consumers to buy Oregon wines
- Drive tasting room traffic starting in May and continuing
throughout the summer.
- Increase Oregon wine sales at off-premise locations.
The OWB is putting its resources into raising awareness and
distributing point-of-sale merchandising supporting Oregon wine.
An advertising campaign has already begun and will continue to
run through June in 1859 Magazine, Portland Monthly Magazine,
Sip Northwest, Oregon Wine Press, Eastern Oregon Magazine,
Southern Oregon Magazine, KINK radio, OPB radio and Northwest
Vine Time (which airs on Northwest radio stations from Ashland
to Seattle). The 2014 Oregon Wine Month campaign is the
most aggressive media campaign produced recently by the
OWB, and is only possible thanks to the publications and radio
stations who partnered with OWB in support of our industry
by providing discounted rates and in-kind airtime.
Additionally, the OWB has delivered a set of point-of-sale
materials to distributors and will be mailing two 11" x 17"
posters and a window cling to each winery in its database. If
you do not receive a package by mid-April, please
contact Rose Cervenak.
Success of Oregon Wine Month Depends on You!
What can you do to promote and capitalize on Oregon Wine Month
this May? Here are some suggestions:
- Promote Oregon Wine Month in your tasting room, through
email blasts, on your website and directly to your wine club
members. Web graphics and posters are available as digital files for your use.
- Work with your distributor and/or sales team to offer
incentives and programs to drive energy and sales.
- Schedule in-store tastings with your retail partners to be
sure your wines are promoted, tasted and sold.
- Organize wine socials and dinners with restaurant and
wine bar vendors.
- Coordinate events with your local AVA or regional
- Offer special Wine Month flights in your tasting
room. Consider verticals, library selections and/or unique
food pairings, as well as a "Deal of the Day" as many
retailers are doing now.
- Do something unique, interesting and fun to draw more people to
your tasting room. Consider holding winemaker barrel races
(literally a race to see who can roll their barrel the fastest
through a course) followed by a barrel tasting, or a spring
foraging class to pair foraged foods with your wine, or
midnight walks in the vineyard, etc.
Whatever you decide to do, be sure to send all the details to
Kaufmann so your Wine Month events are listed
on the official OWB Oregon Wine Month calendar and included in
social media activities.